Krosnick's model of survey response

Krosnick's model of survey response suggests that when people answer survey questions, they go through a thoughtful process. First, they interpret the question and decide what it means. Then, they recall relevant information from their memory or experiences related to the topic. Next, they formulate an answer based on this information and consider how to express it. Finally, they may evaluate their answer for consistency or social acceptability before responding. This model highlights that answering surveys involves cognitive effort and not just instinctive reactions, especially in areas like general knowledge where accuracy matters.