polling theory

Polling theory is the study of how to gather accurate information about a population’s opinions or behaviors through surveys. It focuses on designing questions, selecting a representative sample, and analyzing data to infer the views of the entire group. Effective polling accounts for potential biases, such as who is chosen to answer and how questions are phrased, to ensure results are reliable and reflect true public opinion. In essence, polling theory helps us understand and improve the way we measure collective attitudes, enabling better decision-making in politics, marketing, and social research.