Opinion Research Corporation

Opinion Research Corporation (ORC) is a market research firm that specializes in gathering public opinion through surveys and polls. They help businesses, government agencies, and other organizations understand what people think about various topics, such as products, policies, and social issues. ORC uses statistical methods to collect and analyze data from diverse groups of people, providing insights that can guide decision-making. Their findings often reflect broader trends in society, making them valuable for understanding consumer behavior and public sentiment. Overall, ORC plays a crucial role in informing strategies based on people's views and preferences.