The American Association for Public Opinion Research

The American Association for Public Opinion Research (AAPOR) is a professional organization that focuses on the study and practice of public opinion research. It brings together researchers, academics, and practitioners to promote high standards in survey research and public polling. AAPOR provides resources, guidelines, and educational opportunities to ensure that public opinion data is collected and reported accurately. The association also emphasizes transparency and ethical practices in research to build trust in the results used by policymakers, businesses, and the public.