opinion measurement

Opinion measurement involves assessing individuals' attitudes, beliefs, or feelings about a particular subject. This is usually done through surveys or questionnaires where people respond to questions, often using scales (like rating from 1 to 5). The goal is to quantify subjective views into data that can be analyzed to understand trends, preferences, or perceptions within a group. It helps organizations and researchers capture public sentiment, make informed decisions, and evaluate the impact of campaigns or policies. Essentially, it turns personal opinions into measurable information for better understanding and action.