public opinion theory

Public opinion theory examines how collective views and beliefs of a population influence political, social, and economic decisions. It studies how people's opinions are formed, expressed, and measured, often looking at factors like media, culture, and individual experiences. Understanding public opinion helps policymakers gauge public concerns and preferences, shaping policies that reflect societal values. Surveys, polls, and focus groups are common tools used to capture these opinions, providing insights into what the public thinks about various issues, from elections to social policies. Ultimately, it plays a crucial role in democratic processes and governance.