opinion leaders

Opinion leaders are individuals who have significant influence over others within their social circles, particularly in areas like politics, lifestyle, and products. They are often knowledgeable and respected in specific fields, which makes their views and recommendations carry weight. Opinion leaders can be found in various contexts, such as community leaders, bloggers, or experts in a particular subject. People often turn to them for guidance or information, as they help shape public perception and trends. Essentially, they act as trusted sources that others rely on when forming their own opinions or making decisions.