Edward Bernays

Edward Bernays was an influential figure in public relations and marketing, often called the "father of public relations." Born in 1891, he applied psychological principles to influence public opinion and behaviors. Bernays famously linked consumer products to cultural values, transforming how companies market their goods. For instance, he promoted smoking among women in the 1920s by branding it as a feminist statement. His work emphasized the power of communication and crafted strategies that shaped social norms and perceptions, laying the foundation for modern advertising and public relations practices.