PR Diplomacy

PR diplomacy, or public relations diplomacy, refers to the strategic use of communication and media by countries to shape their image and influence foreign perceptions. Governments employ various tactics, such as social media campaigns, cultural exchanges, and international events, to promote their values, policies, and achievements. The goal is to build positive relationships with other nations and their citizens, enhance soft power, and sway public opinion. By managing how they are perceived globally, countries aim to foster goodwill, support their interests, and strengthen international cooperation.