Publicity Management

Publicity management in reputation management involves strategically overseeing how information about an individual, organization, or brand is presented to the public. It aims to cultivate a positive image by promoting favorable news and addressing negative content or crises. This means actively engaging with media, crafting messages, and using social media to shape perceptions. By managing publicity effectively, entities can build trust and credibility, ensuring their reputation aligns with their values and goals. Essentially, it's about controlling the narrative to maintain a good standing in the eyes of the public.