Image Rehabilitation

Image rehabilitation refers to the process of restoring or improving the public perception of a person, organization, or brand after it has been damaged, often due to scandals, negative publicity, or poor performance. This involves strategic communication efforts, such as public relations campaigns, media engagement, and community outreach, aimed at rebuilding trust and credibility. Key strategies include acknowledging past mistakes, demonstrating positive changes, and highlighting successes. Effective image rehabilitation can help regain support and influence, making it a vital aspect of crisis management and reputation enhancement.