PR (Public Relations)

Public Relations (PR) is the practice of managing communication between an organization and its audience. It involves promoting a positive image, building relationships, and creating awareness through various channels like media, social networks, and events. PR professionals craft messages and share stories to influence public perception, address issues, and engage stakeholders. They aim to create a favorable reputation and enhance trust, which can ultimately influence the success of a business or organization. Overall, PR plays a crucial role in shaping how the public views and interacts with entities, ranging from corporations to non-profits and individuals.