Spin Doctoring

Spin doctoring refers to the strategic communication tactics used to shape public perception of a person, organization, or event. It involves presenting information in a way that emphasizes desirable aspects or downplays negatives, often through carefully crafted language or framing. The goal is to influence opinions subtly, steering interpretations to favor a particular narrative without outright deception. Common in politics and public relations, spin doctoring aims to manage reputation and maintain a positive image, especially during scandals or controversies, by guiding media and public discourse in a controlled and favorable direction.