Press Agentry Model

The Press Agentry Model is a communication approach focused on gaining public attention and interest, often used in public relations. Originating in the late 19th century, it emphasizes creating buzz through media coverage, often highlighting sensational or dramatic stories. The primary goal is to attract attention, even if it means exaggerating facts or using one-sided information. This model is commonly associated with promoting entertainment events, celebrities, or products, relying on publicity rather than two-way communication or fostering genuine relationships with the audience. Its effectiveness is often measured by the amount of exposure generated in the media.