Grunig's Models of Public Relations

Grunig's Models of Public Relations outline different ways organizations communicate with their publics. There are four main models: 1. **Press Agentry**: Focuses on publicity and getting attention. 2. **Public Information**: Aimed at providing truthful information to the public. 3. **Two-Way Asymmetrical**: Uses feedback to persuade publics, prioritizing the organization's interests. 4. **Two-Way Symmetrical**: Encourages open dialogue, valuing mutual understanding and benefit between the organization and its audience. These models help shape how organizations engage with their stakeholders and manage their public image effectively.