Two-Way Symmetrical Model

The Two-Way Symmetrical Model is a communication approach where both organizations and their audiences engage in a mutual exchange of information. Unlike one-sided communication, this model emphasizes dialogue and understanding, allowing both parties to influence one another. In this model, organizations actively listen to feedback, adjust their messages, and strive for transparency. This fosters trust and positive relationships, ultimately leading to more effective communication and collaboration. Essentially, it values cooperation and aims for a balance between the needs and perspectives of all involved.