Grunig-Hunt Model

The Grunig-Hunt Model is a framework for understanding public relations strategies. It categorizes communication approaches into four main types: Press Agentry (focused on publicity), Public Information (sharing facts), Two-Way Asymmetrical (persuading the audience while listening), and Two-Way Symmetrical (building mutual understanding and dialogue). This model emphasizes the importance of communication that fosters relationships between organizations and their audiences, encouraging engagement and collaboration rather than just one-way messaging, promoting a more balanced and effective interaction.