Grunig and Hunt Model

The Grunig and Hunt Model outlines four primary approaches to public relations: 1. **Press Agentry** - Focused on promoting a message to the public, often using one-way communication. 2. **Public Information** - Aimed at disseminating truthful information, also one-way, but emphasizes accuracy. 3. **Two-Way Asymmetrical** - Involves communication that seeks to persuade the public, using feedback to refine messages. 4. **Two-Way Symmetrical** - A collaborative approach that values dialogue, aiming for mutual understanding between an organization and its audience. These models help organizations choose effective communication strategies based on their goals and relationships with stakeholders.