Framing Theory

Framing Theory suggests that how information is presented influences people’s perceptions and interpretations of that information. By highlighting certain aspects while downplaying others, media, politicians, and communicators shape the narrative around an issue. For example, framing a story about a protest as "citizen activism" versus "chaos" will evoke different feelings and opinions. This theory emphasizes that the context and language used can significantly affect public understanding and attitudes, making it crucial in areas like journalism, advertising, and political communication. Ultimately, it underlines the power of perspective in shaping discussions and ideologies.