Robert Wilensky's "The Concept of a Frame"

Robert Wilensky's "The Concept of a Frame" refers to the mental structures people use to organize and interpret information. In the context of general knowledge, a frame helps individuals understand new experiences by providing context based on prior knowledge. For example, a "dinner frame" might influence how someone interprets an invitation, guiding expectations about food, conversation, and setting. Frames shape our understanding and response to situations, highlighting what is relevant while filtering out what isn’t, ultimately affecting decision-making and communication.