Robert Entman

Robert Entman is an influential scholar in communication and media studies, best known for his work on framing in public discourse. He argues that the way information is presented (or "framed") affects how audiences understand issues, shaping their perceptions and beliefs. Entman's research highlights the importance of context in media narratives, showing that the selective emphasis on certain aspects of a story can influence public opinion and policymaking. His contributions are significant for understanding the relationship between media, politics, and society, particularly in how media shapes our understanding of complex social issues.