frame analysis

Frame analysis is a method used to understand how people interpret events, issues, or information based on the "frames" or perspectives they use. These frames shape how we perceive reality, guiding our thoughts and reactions. For example, the way a news story is presented can highlight certain aspects while downplaying others, influencing public opinion. By examining these frames, researchers can uncover biases, understand differing viewpoints, and see how language and context affect meaning. Ultimately, frame analysis helps us comprehend the complexities of communication and social interaction in everyday life.