Cognitive Framing

Cognitive framing refers to the way information is presented or structured, which influences how we perceive and interpret it. This concept is important in communication and decision-making, as different frames can highlight certain aspects of a situation while downplaying others. For example, describing a healthcare policy as having a "90% success rate" frames it positively, while saying it has a "10% failure rate" emphasizes potential negatives. Understanding cognitive framing helps us recognize biases in our thinking and encourages more informed choices by revealing how our perspectives can shift based on the context of information.