Neuroeconomics

Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology, and economics to study how people make decisions about money and resources. It investigates the brain processes involved in decision-making, exploring how emotions, cognitive biases, and external influences affect our choices. By using techniques like brain imaging, researchers aim to understand the neural mechanisms behind economic behavior, such as why we might make impulsive purchases or how we assess risk. This insight helps to explain not just individual behavior, but also larger economic trends and market dynamics.