Affective Decision Making

Affective Decision Making refers to the process of making choices influenced by emotions, feelings, and personal experiences rather than just logic or analysis. When we face decisions, our feelings can guide us—sometimes leading to quick, instinctive choices based on what feels right or wrong. For example, you might choose a vacation destination based on fond memories rather than cost alone. This approach recognizes that emotions play a crucial role in how we evaluate options, impacting both everyday choices and significant life decisions. Affective decision making highlights the importance of the emotional side of being human in the decision process.