The Frame Game

The Frame Game refers to how the presentation or wording of information influences perception and decision-making. Essentially, it’s about framing messages in certain ways to shape opinions or responses—like emphasizing the benefits instead of the costs, or focusing on positive outcomes rather than negatives. The way information is "framed" can lead people to interpret and react differently, even if the core details are the same. Understanding the Frame Game helps in effective communication, marketing, negotiations, and influencing choices by carefully selecting the context and language used.