George Gerbner

George Gerbner was a communication theorist who studied how television influences people's perceptions of reality. He developed the Cultivation Theory, which suggests that prolonged exposure to TV shapes viewers' beliefs about the world, often making them see it as more dangerous or violent than it actually is. Gerbner's work highlights the media's power in shaping attitudes and societal norms over time, emphasizing the importance of critical media consumption and awareness of the content we regularly encounter.