The Cultivation Theory

Cultivation Theory suggests that long-term exposure to television and other media shapes viewers’ perceptions of reality. It posits that people who consume a lot of media, particularly violent or dramatized content, may begin to see the world as more dangerous and violent than it actually is. This theory implies that media can influence societal norms and beliefs, affecting how individuals understand their environment, relationships, and even their own behavior. Over time, heavy viewers may adopt attitudes and worldviews that align more closely with the portrayals they frequently see, rather than any real-world experiences.