Marshall McLuhan

Marshall McLuhan was a Canadian philosopher and media theorist best known for his ideas about how different forms of communication shape human experience and society. He famously said, "The medium is the message," meaning that the medium through which we communicate (like television, print, or the internet) influences how we perceive and understand information, often more than the actual content itself. McLuhan's work highlighted the effects of media on culture, emphasizing that changes in communication technologies change societal structures and our interactions, ultimately reshaping our identities and perceptions of reality.