McLuhan's "The Medium is the Message"

Marshall McLuhan's phrase "The medium is the message" means that the way information is delivered—the medium itself, like television, print, or the internet—shapes how we perceive and understand the content. He argued that mediums influence our thoughts, behaviors, and society more deeply than the actual information they convey. For instance, television encourages quick, visual engagement, impacting attention and communication styles, whereas printed books promote deep, reflective thinking. Thus, it’s essential to consider not just what is said, but how it's communicated, as the medium profoundly influences our experiences and interactions with the world.