Tetrad of Media Effects

The Tetrad of Media Effects is a framework for understanding how media influence society. It examines four key questions: (1) What does the medium enhance or amplify? (2) What does it make obsolete or diminish? (3) What does it bring back that was previously replaced? and (4) What does it produce or create that didn't exist before? This approach helps analyze how media technologies shape culture, behavior, and perceptions by exploring their potential impacts and transformations over time.