McLuhan's Media Theory

Marshall McLuhan's Media Theory suggests that the medium through which information is communicated fundamentally shapes how we perceive and understand the world. He famously stated, "The medium is the message," meaning that the characteristics of the medium (like television, print, or the internet) influence human experiences and society more than the actual content delivered. For example, the immediacy of digital media fosters rapid communication and interconnectedness, fundamentally altering social interactions. McLuhan's insights encourage us to consider not just what we consume but how the channels we use impact our thoughts and relationships.