The Gutenberg Galaxy

"The Gutenberg Galaxy," by Marshall McLuhan, explores how the invention of the printing press transformed human culture. It explains that before printing, oral traditions and handwritten texts shaped society. The printing press made books widely accessible, standardizing language, fostering individualism, and enabling rapid dissemination of knowledge. This shift from oral to visual and print-based communication changed how people think, perceive the world, and organize society. McLuhan emphasizes that this technological revolution laid the foundation for modern media and influenced our collective consciousness, affecting everything from education to culture and even our sense of identity.