McLuhan, Marshall

Marshall McLuhan was a Canadian philosopher and media theorist, best known for his ideas about how communication technologies shape human experiences and societies. He introduced the concept of "the medium is the message," arguing that the form of a medium affects how information is perceived, often more profoundly than the content itself. He explored how different media, from books to television, influence our perceptions, relationships, and culture. McLuhan also anticipated the impact of the internet, referring to it as a "global village," where technology connects people in unprecedented ways. His insights have greatly influenced media studies and communication theory.