"The Medium is the Message"

"The Medium is the Message" is a concept introduced by Marshall McLuhan, suggesting that the form of a medium influences how messages are perceived, often more than the actual content of the message itself. For instance, the way information is delivered—whether through television, newspapers, or social media—shapes our understanding and experience of that information. This idea emphasizes that technology and media themselves shape society, affecting how we communicate, think, and interact with one another, rather than simply conveying messages in a neutral manner.