Toronto School of Communication Theory

The Toronto School of Communication Theory is a group of scholars from the mid-20th century who studied how mass media, like radio and television, influence society and culture. They focused on understanding how media shapes public opinion, perceptions, and social change. Their work emphasized that communication is a dynamic process involving not just transmitting information but also creating meaning, power, and social relationships. This approach helps us see media as an active force that impacts our beliefs, behaviors, and societal structures, encouraging critical thinking about the role of media in everyday life.