Eric McLuhan

Eric McLuhan was a Canadian scholar and media theorist, the son of famous thinker Marshall McLuhan. He studied how new technologies, like television and the internet, shape human perception, culture, and society. Eric expanded on his father's ideas, emphasizing that media not only communicate information but also influence how we think and interact. His work helped us understand the effects of media environments on our experiences, highlighting that technology acts as an extension of our senses and consciousness. In short, Eric McLuhan explored the deep relationship between media tools and human awareness, offering insights into how media shape modern life.