Herbert Marshall McLuhan

Herbert Marshall McLuhan was a Canadian philosopher and media theorist known for his ideas on the effects of media on society and culture. He famously coined phrases like "the medium is the message," suggesting that the way information is communicated influences how it is perceived. McLuhan explored how different forms of media shape human experiences and interactions, asserting that technological advancements alter our perceptions and social structures. His work has been highly influential in understanding the impact of television, radio, and, more recently, the internet, on communication and society.