Mass Communication Research

Mass Communication Research studies how information is created, shared, and received through various media channels, such as television, radio, newspapers, and the internet. It aims to understand the effects of media on public opinion, culture, and behavior. Researchers analyze audience demographics, media content, and communication processes to uncover patterns and trends. This field also explores issues like media ethics, representation, and the impact of technology on communication. Overall, it helps us understand the role of media in society and how it shapes our perceptions and interactions.