Content Analysis

Content analysis is a research method used to systematically examine and interpret various forms of content, such as text, images, or videos. In primary market research, it involves analyzing responses from surveys, interviews, or social media to identify patterns, themes, and insights about consumer opinions, behaviors, or trends. Researchers categorize and quantify this data, helping businesses understand what customers think and feel. Ultimately, content analysis provides valuable information that can guide marketing strategies and improve products or services.