Primary Market Research

Primary market research is the process of gathering new data directly from sources to understand a market better. This involves methods like surveys, interviews, focus groups, and observations to collect firsthand information from potential customers or relevant stakeholders. Unlike secondary research, which uses existing data from reports or studies, primary research targets specific questions and needs of a business. By doing this, companies can gain insights into consumer preferences, behaviors, and trends, enabling them to make informed decisions about products or services tailored to their audience.