
Linguistic Inquiry and Word Count (LIWC)
Linguistic Inquiry and Word Count (LIWC) is a text analysis tool that examines the emotional, cognitive, and structural components of language in written or spoken communication. It categorizes words into different psychological and linguistic categories, such as emotions, social concerns, and cognitive processes. By analyzing language usage, LIWC can provide insights into a person's psychological state, relationships, and overall mindset. Researchers, psychologists, and marketers often use LIWC to understand behavior and emotions based on language patterns, making it a valuable resource in fields like psychology, communication, and social science.