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Sentiment Analysis

Sentiment analysis is a method used in advertising and marketing to understand how people feel about a brand, product, or campaign by analyzing their comments, reviews, and social media posts. By examining the words and phrases people use, businesses can determine whether the sentiment expressed is positive, negative, or neutral. This insight helps companies gauge customer opinions, track trends, and adjust their strategies to improve engagement and effectiveness. Essentially, sentiment analysis transforms raw feedback into useful data that drives better marketing decisions.

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    Sentiment analysis is a technique used to determine the emotional tone behind a piece of text, such as social media posts, reviews, or news articles. By using algorithms and natural language processing, it identifies whether the sentiment expressed is positive, negative, or neutral. This analysis helps businesses understand customer opinions, gauge public reactions to events, or track brand sentiment over time. Essentially, it transforms unstructured text into valuable insights about people's feelings and attitudes.