Call analytics

Call analytics is the process of collecting and analyzing data from phone calls to improve communication strategies. It involves examining aspects like call duration, frequency, and content to gain insights into customer behavior and preferences. Businesses use this data to enhance customer service, identify trends, and make informed decisions. For instance, understanding call patterns can help companies optimize staffing, improve response times, and tailor their offerings to better meet customer needs. Essentially, call analytics transforms raw call data into actionable information that can drive business improvements.