Opinion Mining

Opinion mining, also known as sentiment analysis, is the process of using computer software to identify and understand people's feelings and attitudes expressed in written text. It analyzes reviews, social media posts, or comments to determine whether the sentiment is positive, negative, or neutral. This helps businesses and researchers gauge public opinion about products, services, or topics quickly and accurately. Essentially, opinion mining turns large amounts of text data into meaningful insights about how people feel, enabling better decision-making and understanding of public perception.