Web Mining

Web mining, in the context of online market research, involves analyzing data gathered from the internet to understand consumer behavior and preferences. This process can include examining website traffic, social media interactions, and user reviews. By using advanced techniques to uncover patterns and trends, businesses can make informed decisions about marketing strategies, product development, and customer engagement. Essentially, web mining helps companies gain insights from vast amounts of online information, enabling them to better meet consumer needs and enhance their competitive edge.