Text Mining

Text mining in the context of business intelligence analysis involves extracting valuable insights from large volumes of unstructured text data, such as customer reviews, social media posts, and emails. By using techniques like natural language processing, businesses can identify trends, sentiments, and patterns that inform decision-making. For instance, analyzing customer feedback can reveal what people like or dislike about a product, helping companies improve their offerings and enhance customer satisfaction. Ultimately, text mining enables organizations to turn raw text into actionable insights that drive strategic initiatives.