Consumer Behavior Study

Consumer behavior study examines how individuals make decisions about purchasing goods and services. It explores why people choose certain products over others, considering factors like emotions, social influences, and personal preferences. Researchers analyze shopping habits, brand loyalty, and responses to marketing strategies. By understanding these patterns, businesses can better meet consumer needs, improve products, and tailor their advertising to resonate with target audiences. This field combines psychology, sociology, and economics to provide insights into the factors that drive consumer choices in the marketplace.