Market Positioning Research

Market Positioning Research involves analyzing how a brand is perceived in relation to its competitors and within its target market. This research helps companies understand their strengths, weaknesses, opportunities, and threats by identifying customer needs and preferences. By gathering insights through surveys, focus groups, and market data, businesses can determine the best way to position their brand to stand out and resonate with consumers. Ultimately, this research guides strategic decisions on branding, messaging, and marketing to enhance customer loyalty and market share.