Qualitative Data Coding

Qualitative data coding is a systematic method used to categorize and analyze non-numerical information, such as interviews, open-ended survey responses, or observations. Researchers assign labels or “codes” to specific themes, topics, or patterns within the data. This process helps in organizing information, making it easier to identify insights, trends, and relationships. Through coding, researchers can derive meaningful conclusions from complex data, facilitating a deeper understanding of human behaviors, attitudes, and experiences. It is a foundational step in qualitative research, ensuring that nuanced information is captured and interpreted accurately.